Sales supervisors - retail and wholesale Salary
Median salary £26,112 per year (2025). Based on ONS ASHE data.
About this role
Sales supervisors - retail and wholesale sell products or services to customers, identifying needs, presenting solutions, negotiating terms and closing deals. They build and maintain customer relationships, meet sales targets and contribute to revenue growth for their organisation.
Key responsibilities
- Identifying and qualifying sales opportunities
- Presenting products or services and demonstrating value
- Negotiating pricing, terms and contracts
- Building and maintaining customer relationships
- Meeting and exceeding sales targets and KPIs
Qualifications and entry routes
Formal qualifications are less important than commercial ability and product knowledge. However, degrees in business or marketing are common. Professional sales qualifications (e.g., ISM) and industry-specific knowledge add value.
Career outlook
AI and automation are transforming customer service, but complex, relationship-based sales and service roles remain in demand. Career progression often leads to management or specialist roles.
Key skills
Common industries
- Technology
- Financial services
- Manufacturing
- Professional services
- Retail
Data coverage
Median Salary
£26,112
Mean Salary
£26,609
Jobs (000s)
85k
Data Years
5 years
Salary Range (2025)
Estimated Career Progression
Based on salary percentile distribution for this occupation
Entry Level
£13,139
0-2 years
Mid Level
£19,093
3-7 years
Senior
£32,201
8-15 years
Leadership
£38,221
15+ years
Potential career growth: +191% from entry to leadership
Salary Trend (2021-2025)
Gender Pay Comparison (2025)
Gender pay gap: 14.5%
Full-time vs All Employees (2025)
All Employees
£26,112
Full-time Only
£29,172
Full-time premium: +£3,060
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Salary forecast
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Lifetime earnings
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