SOC 3554 Business and public service associate professionals

Marketing associate professionals Salary

Median salary £30,479 per year (2025). Based on ONS ASHE data.

Gross pay, before deductions. See take-home pay on £30,000 after tax and National Insurance →

For marketing associate professionals, £33,412 is the typical (median) pay. That is below the UK full-time median of £39,039 — -14% versus the national average. Experienced marketing associate professionals (top 25%) earn over £39,205.

About this role

Marketing associate professionals support marketing strategy through campaign execution, content creation, market research, social media management and marketing analytics. They implement marketing plans developed by senior marketing managers.

Key responsibilities

Executing marketing campaigns across digital and traditional channels
Creating content for social media, websites and marketing materials
Analysing campaign performance and producing reports
Coordinating events, sponsorships and promotional activities
Managing marketing databases and CRM systems

Qualifications and entry routes

CIM (Chartered Institute of Marketing) qualifications at Certificate and Diploma level. Digital marketing certifications (Google, HubSpot) are widely valued. Many hold degrees in marketing or business.

Career outlook

Strong demand, particularly for digital marketing, content marketing and marketing analytics skills. The role provides clear progression to marketing management.

Key skills

Digital marketing Content creation Social media management Marketing analytics Campaign management

Common industries

All commercial sectors
Marketing agencies
Technology
Retail
Financial services

Data coverage

SOC code 3554

Data source ONS ASHE

Years available 2015–2025

Estimated jobs 133,000

Median Salary

£30,479

Mean Salary

£35,886

Jobs (000s)

133k

Data Years

11 years

Salary Range (2025)

P25: £24,032Median: £30,479P75: £39,205

P10: £13kP25: £24kMedian: £30kP75: £39kP90: --

Estimated Career Progression

Based on salary percentile distribution for this occupation

Entry Level

£12,925

0-2 years

Mid Level

£24,032

3-7 years

Senior

£39,205

8-15 years

Potential career growth: +203% from entry to leadership

Salary Trend (2015-2025)

Adjust for inflation

Nominal growth: +17.0%Real growth: -15.2%

Gender Pay Comparison (2025)

Gender pay gap: 17.6%

Full-time vs All Employees (2025)

All Employees

£30,479

Full-time Only

£33,412

Full-time premium: +£2,933

Marketing associate professionals salary: common questions

How much do marketing associate professionals earn in the UK?

Marketing associate professionals earn a median of £33,412 a year (ONS ASHE 2025). The middle half earn between £24,032 and £39,205.

Is £33,412 a good salary in the UK?

What is the starting salary for marketing associate professionals?

Entry-level marketing associate professionals typically start near the lower end of the range. The bottom 25% earn up to £24,032, and the lowest-paid 10% earn under £12,925.

Have marketing associate professionals salaries kept up with inflation?

Since 2015, median marketing associate professionals pay has risen from £27,319 to £33,412 — +22% in cash terms, or -11% after CPIH inflation. That is behind inflation over the period.

Is there a gender pay gap for marketing associate professionals?

Male marketing associate professionals earn a median £34,979 and female marketing associate professionals £28,817 — a gap of +18% in 2025.

Figures: ONS Annual Survey of Hours and Earnings, gross annual pay. UK full-time median £39,039 (2025).