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SOC 3554 Business and public service associate professionals

Marketing associate professionals Salary

Median salary £30,479 per year (2025). Based on ONS ASHE data.

About this role

Marketing associate professionals support marketing strategy through campaign execution, content creation, market research, social media management and marketing analytics. They implement marketing plans developed by senior marketing managers.

Key responsibilities

  • Executing marketing campaigns across digital and traditional channels
  • Creating content for social media, websites and marketing materials
  • Analysing campaign performance and producing reports
  • Coordinating events, sponsorships and promotional activities
  • Managing marketing databases and CRM systems

Qualifications and entry routes

CIM (Chartered Institute of Marketing) qualifications at Certificate and Diploma level. Digital marketing certifications (Google, HubSpot) are widely valued. Many hold degrees in marketing or business.

Career outlook

Strong demand, particularly for digital marketing, content marketing and marketing analytics skills. The role provides clear progression to marketing management.

Key skills

Digital marketing Content creation Social media management Marketing analytics Campaign management

Common industries

  • All commercial sectors
  • Marketing agencies
  • Technology
  • Retail
  • Financial services

Data coverage

SOC code 3554
Data source ONS ASHE
Years available 2021–2025
Estimated jobs 133,000

Median Salary

£30,479

Mean Salary

£35,886

Jobs (000s)

133k

Data Years

5 years

Salary Range (2025)

P25: £24,032Median: £30,479P75: £39,205
P10: £13kP25: £24kMedian: £30kP75: £39kP90: --

Estimated Career Progression

Based on salary percentile distribution for this occupation

Entry Level

£12,925

0-2 years

Mid Level

£24,032

3-7 years

Senior

£39,205

8-15 years

Potential career growth: +203% from entry to leadership

Salary Trend (2021-2025)

Nominal growth: +17.2%Real growth: -4.9%

Gender Pay Comparison (2025)

Gender pay gap: 17.6%

Full-time vs All Employees (2025)

All Employees

£30,479

Full-time Only

£33,412

Full-time premium: +£2,933