SOC 2432 Business, media and public service professionals

Marketing and commercial managers Salary

Median salary £50,589 per year (2025). Based on ONS ASHE data.

Gross pay, before deductions. See take-home pay on £51,000 after tax and National Insurance →

For marketing and commercial managers, £53,703 is the typical (median) pay. That is well above the UK full-time median of £39,039 — +38% versus the national average. Experienced marketing and commercial managers (top 25%) earn over £67,702.

About this role

Marketing and commercial managers develop and implement marketing strategies, manage campaigns, analyse market performance and drive commercial growth. They oversee brand positioning, customer acquisition, retention programmes and marketing team performance.

Key responsibilities

Developing and executing marketing strategies and campaigns
Managing marketing budgets and measuring ROI
Analysing market performance, customer data and competitive landscape
Overseeing brand management and content strategy
Leading and developing marketing teams

Qualifications and entry routes

Typically requires a degree in marketing, business or a related field. CIM (Chartered Institute of Marketing) qualifications are the professional standard. Digital marketing certifications (Google, HubSpot, Meta) are increasingly expected.

Career outlook

Strong demand, particularly for marketers with data analytics, performance marketing and marketing technology (MarTech) skills.

Key skills

Digital marketing Data analytics Brand management Campaign management Commercial awareness

Common industries

All commercial sectors
Technology
FMCG
Financial services
Professional services

Data coverage

SOC code 2432

Data source ONS ASHE

Years available 2021–2025

Estimated jobs 100,000

Median Salary

£50,589

Mean Salary

£58,333

Jobs (000s)

100k

Data Years

5 years

Salary Range (2025)

P25: £37,860Median: £50,589P75: £67,702

P10: £29kP25: £38kMedian: £51kP75: £68kP90: --

Estimated Career Progression

Based on salary percentile distribution for this occupation

Entry Level

£29,012

0-2 years

Mid Level

£37,860

3-7 years

Senior

£67,702

8-15 years

Potential career growth: +133% from entry to leadership

Salary Trend (2021-2025)

Adjust for inflation

Nominal growth: +16.5%Real growth: -5.8%

Gender Pay Comparison (2025)

Gender pay gap: 27.6%

Full-time vs All Employees (2025)

All Employees

£50,589

Full-time Only

£53,703

Full-time premium: +£3,114

Marketing and commercial managers salary: common questions

How much do marketing and commercial managers earn in the UK?

Marketing and commercial managers earn a median of £53,703 a year (ONS ASHE 2025). The middle half earn between £37,860 and £67,702.

Is £53,703 a good salary in the UK?

What is the starting salary for marketing and commercial managers?

Entry-level marketing and commercial managers typically start near the lower end of the range. The bottom 25% earn up to £37,860, and the lowest-paid 10% earn under £29,012.

Have marketing and commercial managers salaries kept up with inflation?

Since 2021, median marketing and commercial managers pay has risen from £45,314 to £53,703 — +19% in cash terms, or -4.0% after CPIH inflation. That is behind inflation over the period.

Is there a gender pay gap for marketing and commercial managers?

Male marketing and commercial managers earn a median £59,433 and female marketing and commercial managers £43,029 — a gap of +28% in 2025.

Figures: ONS Annual Survey of Hours and Earnings, gross annual pay. UK full-time median £39,039 (2025).