Marketing manager Salary UK
Marketing and commercial managers in the UK earn a median salary of £50,589 a year (ONS ASHE 2025, gross pay, all employee jobs), and the middle half earn between £37,860 and £67,702. The figures cover the ONS occupation group “Marketing and commercial managers” (SOC 2432).
Pay by career stage and region: Marketing salary by region
Gross pay, before deductions. See take-home pay on £51,000 after tax and National Insurance →
For marketing and commercial managers, £53,703 is the typical (median) pay. That is well above the UK full-time median of £39,039 — +38% versus the national average. Experienced marketing and commercial managers (top 25%) earn over £67,702.
About this role
Marketing and commercial managers develop and implement marketing strategies, manage campaigns, analyse market performance and drive commercial growth. They oversee brand positioning, customer acquisition, retention programmes and marketing team performance.
Key responsibilities
- Developing and executing marketing strategies and campaigns
- Managing marketing budgets and measuring ROI
- Analysing market performance, customer data and competitive landscape
- Overseeing brand management and content strategy
- Leading and developing marketing teams
Qualifications and entry routes
Typically requires a degree in marketing, business or a related field. CIM (Chartered Institute of Marketing) qualifications are the professional standard. Digital marketing certifications (Google, HubSpot, Meta) are increasingly expected.
Career outlook
Strong demand, particularly for marketers with data analytics, performance marketing and marketing technology (MarTech) skills.
Key skills
Common industries
- All commercial sectors
- Technology
- FMCG
- Financial services
- Professional services
Data coverage
Salary Range (2025)
Estimated Career Progression
Based on salary percentile distribution for this occupation
Entry Level
£29,012
0-2 years
Mid Level
£37,860
3-7 years
Senior
£67,702
8-15 years
Potential career growth: ▲ +133% from entry to leadership
Salary Trend (2021-2025)
Gender Pay Comparison (2025)
Gender pay gap: 27.6%
Full-time vs All Employees (2025)
Full-time premium: +£3,114
Marketing manager salary: common questions
How much do marketing and commercial managers earn in the UK?
Is £53,703 a good salary in the UK?
What is the starting salary for marketing and commercial managers?
Have marketing and commercial managers salaries kept up with inflation?
Is there a gender pay gap for marketing and commercial managers?
Figures: ONS Annual Survey of Hours and Earnings, gross annual pay. UK full-time median £39,039 (2025). How the figures are built: salary data methodology.