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SOC 1255 Other managers and proprietors

Managers and directors in the creative industries Salary

Median salary £50,868 per year (2025). Based on ONS ASHE data.

Gross pay, before deductions. See take-home pay on £51,000 after tax and National Insurance →

For managers and directors in the creative industries, £54,772 is the typical (median) pay. That is well above the UK full-time median of £39,039 — +40% versus the national average.

About this role

Managers and directors in the creative industries lead organisations in media, film, television, music, publishing, gaming, advertising and other creative sectors. They manage creative teams, commercial strategy, production schedules and client relationships.

Key responsibilities

  • Leading creative teams and managing production processes
  • Developing commercial strategy and revenue streams
  • Managing client relationships, contracts and creative briefs
  • Overseeing budgets, schedules and project delivery
  • Building and maintaining creative talent within the organisation

Qualifications and entry routes

Typically combines creative industry experience with business management capability. Degrees in creative arts, media production, business or related fields are common. Industry track record and professional network are often more important than formal qualifications.

Career outlook

Digital transformation, streaming platforms and gaming are creating new leadership opportunities. AI-generated content is reshaping production workflows and business models.

Key skills

Creative leadership Commercial awareness Project management Client management Talent development

Common industries

  • Film and television
  • Advertising agencies
  • Publishing
  • Music industry
  • Gaming and interactive media

Data coverage

SOC code 1255
Data source ONS ASHE
Years available 2021–2025
Estimated jobs 23,000

Median Salary

£50,868

Mean Salary

£60,656

Jobs (000s)

23k

Data Years

5 years

Salary Range (2025)

P10: --P25: £36kMedian: £51kP75: --P90: --

Estimated Career Progression

Based on salary percentile distribution for this occupation

Entry Level

£35,844

0-2 years

Mid Level

£35,844

3-7 years

Salary Trend (2021-2025)

Nominal growth: +23.6%Real growth: +15.2%

Gender Pay Comparison (2025)

Full-time vs All Employees (2025)

All Employees

£50,868

Full-time Only

£54,772

Full-time premium: +£3,904

Managers and directors in the creative industries salary: common questions

How much do managers and directors in the creative industries earn in the UK?
Managers and directors in the creative industries earn a median of £54,772 a year (ONS ASHE 2025).
Is £54,772 a good salary in the UK?
For managers and directors in the creative industries, £54,772 is the typical (median) pay. That is well above the UK full-time median of £39,039 — +40% versus the national average.
What is the starting salary for managers and directors in the creative industries?
Entry-level managers and directors in the creative industries typically start near the lower end of the range. The bottom 25% earn up to £35,844, and the lowest-paid 10% earn under £31,901.
Have managers and directors in the creative industries salaries kept up with inflation?
Since 2023, median managers and directors in the creative industries pay has risen from £42,946 to £54,772 — +28% in cash terms, or +19% after CPIH inflation. That is ahead of inflation over the period.

Figures: ONS Annual Survey of Hours and Earnings, gross annual pay. UK full-time median £39,039 (2025).